Shopping in Seoul: Guide for Every KBeauty, KFashion, and KPop Fan! - Klook Travel Blog (2024)

Ride the K-Wave with these must-visit shopping spots!

The Korean Wave is stronger than ever and everyone’s living for it! Whether you’re all about achieving that KBeauty glow, strutting down the streets with that KFashion swag, or stanning your fave KPop idols – we got the perfect spots for shopping in Seoul! You can even get yourself a Klook T-Money Card so you can jump from one shopping stop to another with no hassle! Are you ready? Let’s go!

Score these Klook activities while in Seoul!

1. Myeongdong

If you think skincare is life, then Myeongdong is the perfect place for shopping in Seoul! You’ll be throwing finger hearts everywhere once you see the blocks filled with skincare and makeup brands that you love like Missha, Innisfree, Too Cool For School… just to name a few. The best part is? You get to have FREE samples from the shops you visit! Win-win, indeed!

Aside from KBeauty products, you can also shop for trendy fashion items and limited-edition sneakers in Myeongdong!

How to Get There: Take the subway to Myeongdong Station, Exits 5, 6, 7, or 8 or Euljiro 1 (ij-ga) Station, Exits 5 or 6.

2. Myeongdong Underground

Fangirls and fanboys unite! Although you can easily find KPop merch in every corner of Seoul, Myeongdong Underground is one of the best places for shopping in Seoul to hoard the craziest and cutest KPop gems! You can buy socks, keychains, notepads, posters – basically anything – with the face of your favorite KPop idols.

How to Get There: Take the subway to Myeongdong Station, once you arrive at the station, you will immediately see the underground shopping center.

3. Hongdae

Shopping in Seoul with a hipster vibe? Hongdae is the way! At Hongdae, you can fully embrace the Korean underground culture through vintage shops and locally made fashion lines by Korean designers.

Aside from stylish clothes, Hongdae is also the perfect place to buy cute and one of a kind pasalubongs like the famous Korean paper fans.

How to Get There: Take the subway to Hongik University Station, head on to Exit 8 or 9.

4. Ewha Woman’s University Street

If you’re shopping in Seoul on a budget, Ewha Woman’s University Street is the place to be! Since it’s often crowded by students, most of the products sold are on the more affordable range. You can even score your fave KBeauty products and KFashion items at a discounted price over here!

How to Get There: Take the subway to Ewha Woman’s University Station, head on to Exit 2 or 3.

5. Garosu-gil

in Seoul for unique and stylish designer clothes or art pieces, you’ll love the variety of upscale boutiques and galleries along the tree-lined streets.

How to Get There: Take the subway to Sinsa Station head to Exit 8.

6. Namdaemun Market

Namdaemun Market is the perfect spot for shopping in Seoul if you’re into the haggle game! Amidst the thousands of stalls available in Namdaemun, you will surely be overwhelmed with the sea of items to choose from – starting from clothes all the way to home decor. But if you search and look long enough, you are definitely in for a good bargain! Fighting!

How to Get There: Take the subway to Hoehyeon Station and head to Exit 5.

7. Dongdaenum Market

Shopping in Seoul ’til the AM is possible at Dongdaemun Market! You won’t need to worry about running out of time to shop and buying pasalubong, because Dongdaemun is open until 5 AM (except Sundays)! This is also a great place to buy cute and pasalubong-worthy stuff in bulk or wholesale.

How to Get There: Take the subway to Dongdaemun History & Culture Park Station and head to Exit 11 or 12.

8. Itaewon

Unique finds in every corner! Itaewon is the best place to find one of a kind antique furniture for your home. Whether you’re looking for an old-fashioned desk lamp or a working jukebox, Itaewon’s Antique Furniture street is the best choice. Indeed, one of the best places for shopping in Seoul!

How to Get There: Take the subway Line 6 Itaewon Station and head on to Exit #3 or #4.

9. Gwangjang Market

Ukay-ukay shopping in Seoul? Why not! Although Gwangjang Market is famous for its yummy food stalls, you can also find thrift store gems and score stylish and affordable pieces to complete your KFashion ‘fit!

How to Get There: Take the subway to Jongno 5-ga Station, Exit 8 or Euljiro 4-ga Station, Exit 4.

10. Insadong

Get into the KCulture realness by shopping for traditional Korean items! Insadong is one of the best souvenir stops for the ultimate pasalubong items such as the traditional Hanboks, metal chopsticks, beautiful ceramics, leather goods, and calligraphy materials. Complete your shopping in Seoul by dropping by!

How to Get There: Take the subway to Anguk Station, Exit 6 or Jonggak Station, Exit 3

Time to shop ’til you drop!

There you have it! Shopping in Seoul is an experience like no other. Whether you’re traveling alone, having an adventure with your squad or spending some quality time with your family, we hope you get the best of Seoul with these shopping gems!

But before you shop your heart out in Seoul, don’t forget to get yourself a KT Sim Card, which you can easily pick up at any major airports in Korea! This is perfect for keeping in touch with your contacts in Korea or to keep your online socials updated! Every SIM card is powered with a Call and Text feature and a reliable 4G LTE internet service so you can easily contact anyone you like and easily upload your ‘grams, tweets, and stories!

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